Book 87:
It’s Not How Good You Are, It’s How Good You Want To Be. – Paul Arden
"It's
Not How Good You Are, It's How Good You Want to Be" is a handbook of how
to succeed in the world - a pocket "bible" for the talented and timid
to help make the unthinkable and the impossible possible. Advertising guru Paul
Arden offers up his wisdom on issues as diverse as problem solving, responding
to a brief, communicating, playing your cards right, making mistakes and
creativity, all endeavours that can be applied to aspects of modern life. This
book provides an insight into the world of advertising and is a quirky
compilation of quotes, facts, pictures, wit and wisdom, packed into
easy-to-digest, bite-sized spreads.
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