BOOK 101: JUST MY TYPE: A BOOK
ABOUT FONTS: SIMON GARFIELD
Just My Type is not just a font
book, but a book of stories. About how Helvetica and Comic Sans took over the
world. About why Barack Obama opted for Gotham, while Amy Winehouse found her
soul in 30s Art Deco. About the great originators of type, from Baskerville to
Zapf, or people like Neville Brody who threw out the rulebook, or Margaret
Calvert, who invented the motorway signs that are used from Watford Gap to Abu
Dhabi. About the pivotal moment when fonts left the world of Letraset and were
loaded onto computers ... and typefaces became something we realised we all
have an opinion about. As the Sunday Times review put it, the book is 'a kind
of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are
not only shaped by but also define the world in which we live.'
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